The Brief

The image we need is for a cover for a series of books. The series will all have the same image, but in different colours. The image and colours will be moody and muted. The central part of the image will also be used on the spine and a close up part of the tower will be used on the back of the cover.

The image is to be positioned mainly towards the bottom half of the cover. This is to allow for text in the top half, Which can slightly overlap the image just a little. The whole page will be taken up by the overall illustration i.e. the sky, background of the landscape. The text will be the writers name: Steven King, the book title: The Dark Tower, Wizard and Glass and also the text: With a new introduction by the author, which will be positioned at the bottom of the image in smaller text.

We would like the ‘dark’ tower to be in the image in the background, with an illustration of the old rustic town that is similar to a cowboy town. The town however is not set in any specific time as it is ‘another world’, however there are many elements of this world that coincides with our modern world, which means the reader is never able to place which time period it is set in. The world does have an old world feel. With the houses/town being all made of wood and horses being the main mode of transport. The town itself is full of drunks and unsavoury characters. So although we do not want any characters in the image, this will reflect on the kind of style and darkness in the image. We want the image to draw the audiences eye straight to the text first, then image last. The aim of the image is to relay the mood and create a sense of mystery and wonder about what lies within. Who dwells in those buildings, what is the dark tower.

The intended audience is adults 18-50. This image would be suited to painting/drawing by hand with the background added separately so that the main image is easily transferred to each cover, with the background colour being easily changeable with computer software.